Case Studies in Nonprofit Funding: Museum Stores and Shops
This is the blueprint of how a museum shop should
be organized, set up and operated. The study takes you through
preliminary assessment, planning, organizing, deciding the right
structure and then to setting up the store or shop. From obtaining
the critical "buy in" of the staff and board, to setting up a
winning plan, this book provides all the guidelines and benchmarks
you will need to create a successful and profitable museum shop. The
manual is written by nonprofit expert
Raymond Pisney.
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$10.95
Item Name: CSNF-Museum Shops-pdf
Item Number: CSNF-MS-pdf
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Product detail: 58 pages, .pdf format (Adobe Acrobat). Requires Adobe
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Item Name: CSNF-Museum Shops-print
Item Number: CSNF-MS-print
Price: $18.95
Product detail: Usually sent Priority Mail within 36 hours of order or
sooner. 58
pages, 8˝" x 11", contained in a loose-leaf binder.
Table of Contents
Foreword
I From Sales
Desk
II To Museum Store
III To “Selling the Museum”
IV What Role for
the Museum Store
V The Economic Role of Museum Stores
VI Three Case
Studies: Two Successes and a Failure
VII Tax-Exempt “Related” Versus
Tax-Paying “Unrelated”
VIII From Artist, Scientist and Historian to
Business Person
IX Organizing the Museum Store
X Financing
XI
Marketing Strategy: Setting Goals
XII Pricing: Markups and Margins
XIII Selecting Merchandise
XIV Appearance: Physical Setting and
Display
XV The Store Manager
XVI Museum Store Staff
XVII “Selling”
XVIII
Promotion: Attracting and Holding Customers
XIX Charge Accounts
XX
Catalogs – Mail Sales
XXI Controls: Fiscal – Reports and Records –
Storage
XXII “Inordinate” Emphasis on the Museum Store
XXIII New Visions
