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Case Studies in Nonprofit Funding:  Museum Stores and Shops

This is the blueprint of how a museum shop should be organized, set up and operated. The study takes you through preliminary assessment, planning, organizing, deciding the right structure and then to setting up the store or shop. From obtaining the critical "buy in" of the staff and board, to setting up a winning plan, this book provides all the guidelines and benchmarks you will need to create a successful and profitable museum shop. The manual is written by nonprofit expert Raymond Pisney.

All publications are backed by an unconditional 30 day money back guarantee.

To order in PDF format (Adobe): (scroll down for print format)

$10.95

Item Name: CSNF-Museum Shops-pdf
Item Number: CSNF-MS-pdf
Price: $10.95

30 Day Money back guarantee if not completely satisfied.  Availability: Usually sent via email within 1 business day.  Product detail: 58 pages, .pdf format (Adobe Acrobat).  Requires Adobe Reader 5.0 or higher to view.

For a free download of Adobe Reader visit http://www.adobe.com.

To order in Print format:

$13.95 & $5 shipping/handling

Item Name: CSNF-Museum Shops-print
Item Number: CSNF-MS-print
Price: $18.95

Product detail: Usually sent Priority Mail within 36 hours of order or sooner. 58 pages, 8˝" x 11", contained in a loose-leaf binder.

Table of Contents

Foreword
I       From Sales Desk
II      To Museum Store
III     To “Selling the Museum”
IV    What Role for the Museum Store
V     The Economic Role of Museum Stores
VI    Three Case Studies: Two Successes and a Failure
VII   Tax-Exempt “Related” Versus Tax-Paying “Unrelated”
VIII   From Artist, Scientist and Historian to Business Person
IX    Organizing the Museum Store
X     Financing
XI    Marketing Strategy: Setting Goals
XII   Pricing: Markups and Margins
XIII  Selecting Merchandise
XIV Appearance: Physical Setting and Display
XV  The Store Manager
XVI  Museum Store Staff
XVII  “Selling”
XVIII  Promotion: Attracting and Holding Customers
XIX   Charge Accounts
XX   Catalogs – Mail Sales
XXI   Controls: Fiscal – Reports and Records – Storage
XXII  “Inordinate” Emphasis on the Museum Store
XXIII   New Visions

 

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