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Case Studies in Nonprofit Funding: Sponsorships

Here is the definitive guide for how and why to create sponsorships for your nonprofit. This manual provides all the information needed to identify why corporate, community and individual sponsorships are so powerful and how to begin developing this lucrative source of funding. The manual shows you why this can be an important part of your strategy and how to create the space in your organization to manage sponsorships, what can become a reason for sponsorship and how to cultivate it. The manual also provides the steps you must take in order to implement this important source of high volume funding for a one-time project or on a continuing basis.

Many nonprofits are completely missing this substantial funding source, do not know how to achieve it and have awkward and dysfunctional efforts that achieve little or no results. The Case Studies - Sponsorship series demonstrates how to plan, refine, implement, monitor and follow up on Sponsorships. Highly recommended and extremely effective! The manual is written by nonprofit expert Raymond Pisney.

All publications are backed by an unconditional 30 day money back guarantee.

To order in PDF format (Adobe): (scroll down for print format)


Item Name: CSNF-Sponsors-pdf
Item Number: CSNF-S-pdf
Price: $12.95

30 Day Money back guarantee if not completely satisfied.  Availability: Usually ships within 1 business day either via email or CD-ROM.  Product detail: 36 pages, PDF format (Adobe Acrobat).  Requires Adobe Reader 5.0 or higher to view.

For a free download of Adobe Reader visit

To order in Print format:

$15.95 & $5 shipping/handling

Item Name: CSNF-Sponsors-print
Item Number: CSNF-S-print
Price: $20.95

Product detail: Usually sent Priority Mail within 36 hours of order or sooner. 36 pages, 8˝" x 11", contained in loose-leaf binder.

Table of Contents

I      Why Sponsorship
II     What to Sponsor.
III    Who will be Served
IV   Planning for Sponsorship
V    Identifying Potential Sponsors.
VI   Cultivating Possible Sponsors
VII  What will Sponsors Receive in Return
VIII Negotiating the Deal for Sponsorship
IX   Evaluating the Sponsorship’s Effectiveness and Success
X   Cultivating Ongoing Relationships with Sponsors

Nonprofit Policy for Corporate Sponsorship
Contents of Typical Proposal for Sponsorship
Ethical Considerations



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