Case Studies in Nonprofit Funding: Sponsorships
Here is the definitive guide for how and why to create sponsorships for your
nonprofit. This manual provides all the information needed to identify why
corporate, community and individual sponsorships are so powerful and how to
begin developing this lucrative source of funding. The manual shows you why
this can be an important part of your strategy and how to create the space
in your organization to manage sponsorships, what can become a reason for
sponsorship and how to cultivate it. The manual also provides the steps you
must take in order to implement this important source of high volume funding
for a one-time project or on a continuing basis.
nonprofits are completely missing this substantial funding source,
do not know how to achieve it and have awkward and dysfunctional
efforts that achieve little or no results. The Case Studies -
Sponsorship series demonstrates how to plan, refine, implement,
monitor and follow up on Sponsorships. Highly recommended and
extremely effective! The manual is written by nonprofit expert
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Table of Contents
II What to Sponsor.
III Who will be Served
IV Planning for Sponsorship
V Identifying Potential Sponsors.
VI Cultivating Possible Sponsors
VII What will Sponsors
Receive in Return
VIII Negotiating the Deal for Sponsorship
IX Evaluating the Sponsorship’s Effectiveness and Success
X Cultivating Ongoing Relationships with Sponsors
Nonprofit Policy for
Contents of Typical Proposal for