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Basics of Business
Types of Business
Research Plan (approximate)
Scope of the Problem (s)
Describe the problem in full detail.
How does the problem impact the organization? What are
the business, social and economic implications of the
problem? What are the losses and negative consequences
to the organization?
Previous Efforts to Resolve the Problem (s)
What has already been done? What
were the results? Why? What could have been done
to minimize problems and failures? What could have
been done to maximize benefits and successes?
What is intended? Why is it
important? What is the best result that can be
expected? What are the worst consequences that might
occur? Do any elements of the research have to be
completed within a specific time limit? Are all objectives attainable within the
Preliminary Research (Evaluation)
What is available, not immediately
available and unknowable? What must be found to
succeed? Can the information needed be found and can
the unavailable information be uncovered? What
impact does the unknowable have? How can the inherent
risks of the unknowable be minimized?
Research Design and Methods
How will research be conducted and what
methods will be used (i.e. open and direct or closed and indirect;
Internet search, telephone research, personal interviews,
library review, database query, access special collections,
etc.)? Are there any novel approaches or untested
processes being used? Are there alternative approaches
to the methodology? Who else might be asking the same
questions and what have they found? Where are the
major subject matter experts in the area being researched?
What is the timetable? What are the implications of
the research findings internally and externally? How
will the research be controlled? Do implications from
the research extend beyond the immediate objectives?
What are the standards for completion of the research?
Critical Points in Fact Finding
How will the information ultimately be
used or implemented? Who has access to the information
during the research and why? What are the moral,
ethical and practical implications of the research results?
How does the research impact public relations, employee
morale and investor confidence? Are there any special
steps that must be taken to comply with the needs and
policies of the organization? At what point in the
research should a review of the findings be made to adjust
to what is being discovered? Are outside
collaborations necessary to attain the objectives?
What are the impacts and potential ramifications of such
collaborations? What areas of the process pose the
What is considered a success? How
will this be measured? What new goals, objectives and
strategies are now possible when the research results are
translated into action?
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